In the opening meeting of the 2008 Society for Technical Communication (STC) Summit in Philadelphia, several members of the society participated in a panel discussion moderated by Paula Berger. They spent most of the discussion talking about how the technical communicator needs to convince management that she solves business problems—specifically communication problems.

I agree that technical communicators need to provide value. Anyone in any job needs to provide value, or there’s no reason to keep you there taking up space and expending resources. But if you’re valuable, management will want you to stay. Let me illustrate.

In high school, I worked in a grocery store as a bagger with the inflated title of “courtesy clerk.” I worked through the summer and into the following school year until, in November, I decided that it was a little much in addition to my schoolwork, and good grades were more important to me than money. I put in a two weeks’ notice to my manager.

The next time I came in for a shift, this manager asked to talk to me, and he asked, “What do I need to do to get you to stay?” He did explain that because it was coming on to Thanksgiving, which of course is a busy time for a grocery store, and he was short on help, he needed me to keep working there. He didn’t say that I was an exceptional worker, but there were others that I think he would have allowed to work the last two weeks and go on their merry way. I worked hard, did everything I was asked to do, and provided some value. Therefore, the manager was willing to make a couple of concessions in order for me to keep working there.

Same situation in technical communication. But one of the feelings I came away from the session with was that there seems to be a cloud of anxiety over some of the society that the end of tech comm in your organization is imminent. You’d better get management on your side before you find yourself spending your days on Monster and Career Builder.

True, there are many technical communicators who have been casualties of downsizing and budget cuts because they and their services were seen as expendable. So you do have to convince management that you’re not. But to live your life in a daily fear that you’re going to be laid off any day now is unhealthy.

That mentality distorts your motives. It’s defensive and reactive instead of productive and proactive.

I think protection lies in being inventive. If management and your peers see that you go beyond the bare minimum and the mediocre because you’re interested in what you’re doing, they’ll see value. If you invent in order to solve problems and to benefit your team and the organization, they’ll see value. On the other hand, for most people at least, anxiety isn’t going to be productive. Some people thrive on extra stress, but for most people, it’s enervating.

My recommendation is to replace spending your day thinking how you can keep your job with thinking how you can invent and how you can strengthen your organization’s position.

I’d like to see your thoughts on working proactively instead of defensively.


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