Sarah O’Keefe (@sarahokeefe) of Palimpsest tweeted today that according to a webinar she was attending by Ellis Pratt (of Cherryleaf, @ellispratt), nine times more people visit help websites than traditional help systems. This really got me thinking throughout the rest of the day.
If It Looks Like a Help System…
Why would people be nine times more willing to go to a website than an online help system? Since this may have been explained in the webinar but all I have regarding it is Sarah’s tweet, my initial guess is that people tend to think a help system is static and easily outdated (they don’t know about the Agile technical writer?), while a website is fresh and frequently updated. Whether those things are actually true isn’t as important as the fact that the audience perceives them as being true.
This led me to thinking that all is not lost for help authoring tools, though. I’m sure with some effort, I could make an online help system look like a website. Of course, it would take WebHelp to do that convincingly, so this approach may not be possible for all software products.
The first step would be to use some term other than Help. Next, get rid of that traditional side pane, one of the dead giveaways that you’re looking at a help system. RoboHelp and Flare, and maybe others, enable this.
Part of the problem here, though, is that the side pane contains much of the navigation. So it would take putting on the Web designer hat to work out the best way to offer navigation through the help.
Sidebars, Not Side Panes
Generally, help information consists of a single flow through a topic. About a year ago, I decided to try something different with my context-sensitive help approach. The result was something in the family of what Tom Johnson demonstrated with relationship tables in Flare, that being related information appearing in a sidebar. I had short how-tos, but after I received feedback from the team, I changed the layout, turning it back into a single flow, and turned those little tasks into their own topics.
But with websites, users these days probably expect a sidebar or two. And if there’s no side pane open in the help, more real estate is available for a sidebar.
While mulling this over, I thought about how different kinds of information could be made available in a single help topic without overwhelming the audience. In Tom’s example, there could potentially be a lot of related tasks and topics in the sidebar. But today’s Web users wouldn’t be at all surprised to see two sidebars. So I imagined something like this, using a div on each side:

The right sidebar could include anything like related frequently asked questions, links to quick reference guides and videos, and notes and warnings.
The Problem
You knew there had to be one (if you hadn’t thought of some already). I tried an experiment once with WordPress as a help site, but it didn’t go very far because there would potentially be a lot of maintenance. Help authoring tools (HATs) come with certain features out of the box that alleviate the need for working a bunch of magic behind the scenes. Linking, search, glossary, index. In the age of search engines, we can get by without the index. The glossary can be done fairly easily as a topic. That leaves the search function.
Unfortunately, HATs use that pesky side pane for the search. However, perhaps a Search link available on every topic (or an icon in the toolbar, should you choose to keep that around) could pop the pane open, and then a button is available to quickly close it again when the search is over. And the default is for the pane to be closed when the help launches.
The benefit of a table of contents is that at least part of it can act as a site map if you’re documenting a site or application, helping the user understand the structure of the product. But with logical linking and a search capability, users can likely find their way to the information they want.
Make That Two Problems
Due to the use of divs for the sidebars, this layout also isn’t conducive to print, unless you have a direct-to-PDF Flare target that you make available. Users could print the page using the browser option, a print link, or a toolbar button, but you would likely have to style carefully for printing.
Wrap-Up
It would be interesting to see how well users could be fooled tricked guided by calling help something else and structuring it more like a website. It’s an idea worth trying out on the next project. Giving the users incentive to dive into the documentation could only… help.
Related entries (auto-generated):
RoboHelp Packager for AIR Critique, Part 2
Results of a Study about Online Experience
Help Authoring Woes: Index As You Go
RoboHelp and Flare: Room at the Table
Why I Wasn’t Sold on Single Sourcing (and Why I’m Changing My Mind)
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Ben Reply:
August 7th, 2009 at 7:03 am
Thanks for giving an example. I’ve thought about how, if in my organization we dreamed up a certain way we wanted to do a “learning center” or some similar concept, we would probably need a dev project for it. But right now, when there’s some emphasis on making do with what you have, I expect the feedback would be that help systems, quick reference guides, and videos are sufficient, and there are higher priority projects planned.
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